Why a WooCommerce Product List View plugin can increase your sales

Why a WooCommerce Product List View plugin can increase your sales

When you're developing a WooCommerce website, a major priority is how to design the store in a way that will maximize sales. Lots of people get it wrong by using the default store layouts that come with their theme or WooCommerce. Today, I'm going to tell you how you can get more sales with a WooCommerce product list view plugin


A WooCommerce list view plugin is a WordPress plugin that takes the products from your e-commerce store and displays them in a table or list-based layout.


At its simplest, you can use the plugin to create a very simple list view with a single column listing the product names only. At its most advanced, you can build complex product tables with multiple columns and search filters.

The key difference between the default WooCommerce store layouts and a product list view is that each product is listed on its own row in the table, instead of side-by-side. This brings several benefits, which is why a list view can increase your sales.

List more products per page

A WooCommerce product list view is a more structured way of listing products, and lets you display more products within a smaller space. This saves your customers time, as they can find products more quickly without scrolling through multiple pages. As a result, they stay on your site for longer and are more likely to buy from you.

Include more product data in the list

Some websites use a WooCommerce product list view plugin to create a very simple list, with just the product names. This is perfect for some types of products. For products where customers need more information to convince them to buy, you can increase sales by adding extra columns of product data to the list view. This can be anything from product images and pricing, to product attributes, custom fields and taxonomies.

Customers can find products more easily

A flexible list view plugin lets you create a basic list without search features, or add extras such as keyword search and product filters. These are ideal if you have lots of products and need a quick way for customers to search based on data such as category, tag or attribute.

Allow quick ordering directly from the product list view

To increase your sales even further, the best WooCommerce product list view plugins can transform the list into a fully functional WooCommerce order form. By including an add to cart column in the list view, customers can select quantities, variations and add to the cart without having to click elsewhere. This further speeds up the buying process and boosts conversions.

As you can see, there are lots of reasons why a list view plugin can increase your sales. Next, I’ll tell you how to create a WooCommerce product list view using the bestselling WooCommerce Product Table plugin.

What is WooCommerce Product Table?

WooCommerce Product Table is the flagship product from UK WordPress plugin company Barn2 Media. It creates a table-based WooCommerce product list view of any or all of your store’s products.

Product tables are perfect for creating lists of your products because they’re so flexible. You have full control over the information that is included in the list view, and can show or hide the extra controls such as search box and filters. You can list products in a read-only format, or you can include links to the single product page or show add to cart buttons directly in the product table. There are options to list all your products in a single table, or create multiple tables listing products based on their category or other data.

It’s simple to use, but a very sophisticated list view plugin.

How to use the WooCommerce list view shortcode

The Product Table table comes with a flexible WooCommerce product list view shortcode. There are over 50 options to configure your product list views and list products in different ways.

Here’s how to use it. (I’m assuming that you’ve already installed WooCommerce and added some products.)

  • Get WooCommerce Product Table and install it on your WordPress website.
  • Copy your license key from the order confirmation page or email.
  • Go to WooCommerce > Settings > Products > Product table and add your license key.
  • Look through the list of default settings. Change any settings to start configuring your WooCommerce product list view. (Tip: You can override each of these settings in the list view shortcode, but any options that you choose here will be used by default, which helps to keep the shortcode simpler.)
  • Go to the page where you want to use the WooCommerce list view plugin, and click the ‘Insert product table’ toolbar button. This will add the shortcode [product_table] to the page.

Finally, view the page and you’ll see your WooCommerce product list view in action.

To finish off, go back to the plugin settings page or use the shortcode options to customize your list view. You can also add more shortcodes to create further product lists, each showing different products from your WooCommerce store.

Keep tweaking until you’ve completely happy!

Next steps

To create your own WooCommerce product list view, you can get the Product Table plugin from Barn2 Media.

The authors have provided a detailed tutorial on how to create a WooCommerce product list view, as well as tips on using the plugin to improve your WooCommerce conversion rates even further. Use these to experiment with all the list view shortcode options, and display your products in a way that will maximize your sales and make your store a huge success.

This is a guest post by Alex Denning.