Figuring out the best keywords for your business blog

Figuring out the best keywords for your business blog

If you’re already started or are thinking of beginning a blog that’s intended to promote your business, you probably understand the marketing potential behind such an endeavor. Maybe you’re hoping the blog will bring people to your website so that they can see what you have to offer. Or perhaps you already have a popular site but are hoping the blog can be utilized to drum up more business once users arrive. In any case, your best bet to bring people to the blog is finding the right keywords.


When you think of keywords, which are the words and phrases that people use to search on the internet about a particular topic, you have to remember that not all of them work for every type of business. Especially if your business is aimed at a particular niche, it could be that the keywords that work best for you wouldn’t really work as well for anybody else in the world. That gives you a great opportunity to bring in your target audience and enhance your marketing potential, but it will only work if you can identify what those precise words and phrases are which can be a bit like finding the needle in the digital haystack.

When you choose to create a blog, you should first go into it with at least a rudimentary understanding of how best to market it. That means you should always be seeking ideal keywords, which you can find if you have a plan in place that includes these basic steps.

Get in the searcher’s head

What is it that separates your business from all others in the market? You may have an idea of what that is, but it’s what your customers think it is that really matters. Once you’ve established a solid branding strategy, the keywords will play off that. But until that occurs, you might have to undergo a little bit of trial and error in terms of trying to imagine what someone might possibly be searching for on the web that your business can provide.

Analyze before and after

Going into the process of selecting keywords without any real clue how the words will perform seems like an impossible task. Luckily you can find any number of tools online devoted to showing the impact of specific keywords as they might relate to your specific business. And, once you’ve chosen them, you need to take advantage of the analytics that demonstrates if the keywords you’ve chosen are performing like you’d hoped. There are no excuses for guesswork in this area when you have clarifying resources available to you.

Don’t settle

You have to stay vigilant in your search for the next effective keyword. Your business is changing, the market is changing, and your customers are changing. What works today might not work tomorrow. Complacency can be devastating to your business, especially when it comes to staying on top of your SEO efforts.

With the right keywords in place, you can be assured that your ideal customer base will find you. That’s why it’s so important that you solve the keyword mystery without delay.

This is a guest post by Robert Borden.