Customer loyalty in the digital age: the importance of AI and machine learning

Customer loyalty in the digital age: the importance of AI and machine learning

Price is often seen as the easiest way to gain customer loyalty. Sell it cheap enough and people will return for buying more products.


But, this is not the only way to ensure customers are loyal. Take a look at all the expensive brands that continually attract returning customers.
They are not doing it because their price is the cheapest!

In order to retain customer loyalty in the digital age, it is important to understand how important Artificial Intelligence and machine learning are.

Understand your report

It is perhaps even more important to understand the information you are getting. If you are unable to do this you won’t be able to generate an acceptable and successful marketing campaign.

You’ll find datastudiotemplates.com.au has a range of templates for sale which can help you to understand the reports you’re receiving.

The power of AI

Artificial Intelligence has the ability to study customer behavior and predict how they will behave in the future.

All you need is the customer data regarding their specific information and the purchases they have made. Or even the inquiries they have generated.

AI can then evaluate this and predict when the customer is likely to contact you next and what they will be after! You can use this information to provide them with what they need before they realize they need it.
This is more than just clever marketing; it will reduce the cost of your marketing budget as it becomes far easier to target your customers.

This is a great time to explore the world of AI. Despite there being controversy over how intelligent these machines should be allowed to become; there is a great deal of interest and research being conducted at the moment. The result is a constant stream of advancements which can make your drive for customer loyalty even easier.

How machine learning can help

Machine learning has similarities with AI but it is classed as a subset.
The attention is not on making a robot think for itself. Instead, this type of machine uses the data you feed it to hypothesize how the future could evolve and find solutions to existing problems.

It works by processing data and observing the current world. This date can be processed into charts which provide a good indication of the future direction of any specific issue.
Of course, the human element will have to be taken into consideration but this approach should provide you with a good idea of what your customers need in the future.

In general, it is cheaper to start developing machine learning techniques than it is to go all out on the AI.
Your choice of technology will depend on how well you currently know your market and the loyalty you currently have. Of course, your budget will also play a small part.

Remember: Building loyalty is difficult and generally a slow process. It’s much easier to destroy it with one false move. Think carefully before you instigate any new marketing strategy.

This is a guest post by James Andrews.