A guide to implement inbound marketing with WordPress

A guide to implement inbound marketing with WordPress

Why do you own a website? Majority of brand owners often make a website for one single reason, “to be found.” Which means the main purpose of a website is not fulfilled if people can’t even find it, isn’t it? WordPress is considered as one of the biggest and most popular platforms to create a website of any kind. From large e-commerce stores to affiliate, to personal blogs, it can handle it all. Using WordPress, one can install a website in few minutes on most servers and experience publishing the content right away.

The question is, does inbound marketing still enhances the website ranking when it’s been created on WordPress? Can you integrate inbound marketing to generate qualified b2b leads, enhanced sales, and revenue? Follow us through this post and we’ll try our best to answer each possible question regarding the subject.

How does inbound marketing work?

Inbound marketing utilizes high-quality, engaging content such as articles, blog posts, tutorials, and e-books to promote business and build trust among its targeted audience. It aims at generating B2B leads, finding new marketing leads, valuable information, and other forms of content to create brand awareness among online customers and encourage them to get back to your business more often. Furthermore, it integrates the data of the customer’s journey, assembles a strong marketing strategy, and promotes the business at the time when customers are looking forward to the products and services.

Inbound marketing into your WordPress website

One of the main issues with employing inbound marketing into your WordPress site is that it can be a bit overwhelming to connect the site with your inbound marketing tools that ensure covert more, great leads, and generate more revenue. Although WordPress is among the best website builders around, still a WordPress website needs a lot of tools from different services to develop an effective inbound marketing strategy

  • For creating new landing pages
  • Email autoresponders
  • Automation for certain tasks
  • SEO
  • CRM Tools
  • Lead capture forms


If you’ve already set up a blog on your website, then it’s an excellent start. Blogging surely is an important yet easiest method to drive traffic to your website. However, people new to blogging overlook this area of inbound marketing. Make sure to update and post rich content that educates and speaks to your audience.

Tracking activities

Worried if you will be able to track your leads, visitors, revenue, and other important stats? Well, the easiest way to track your website activities is to integrate WordPress with Google Analytics – just like any other website. You can easily keep track of traffic, clicks, B2B leads, and other special metrics using Google Analytics. Furthermore, WordPress integrates a lot of tracking plugins and other options that allow website owners to see social shares, visitor counts, or even the number of times a field has been clicked. So, if you’re worried about keeping track of important leads – WordPress has got you covered.

WordPress plugins

Here are some of the most popular yet effective solutions you can use for integrating your inbound marketing into the WordPress site.


Jumplead is an excellent marketing automation WordPress plugin that facilitates us to integrate inbound marketing into the WordPress website easily. The user can add conversion forms, website tracking, and lead scores, all by adding the Jumplead plugin to the WordPress. It can help in-

  • Creating and adding conversion forms to the website
  • Creating new landing pages
  • Identify the traffic and track important leads
  • Automatically update contacts to your CRM tool without having you do it manually
  • Establish an efficient contact management system and automated email marketing
  • Track e-mail click-throughs
  • Track SEO keywords’ rankings, and more

These were some of the most effective and major features of using Jumplead as it put together all services to manage the complete inbound marketing process – and the user can directly access the inbound marketing system within the WordPress itself.

Inbound Rocket

Inbound Rocket serves as an essential tool for generating website traffic and converting traffic into leads. Although it doesn’t provide as many features as Jumplead, it still offers many useful inbound marketing tools:

  • Track visitors’ activity on website
  • Opt-in forms and built-in analytics for the website content
  • Integrates lead generation forms to the website

Image optimizations

Image optimization is one of the most overlooked parts of inbound marketing. Images optimization on a website matters for the following reasons

  • Image size affect the loading speed, and page loading time affects the search engine rankings
  • Images with proper tags and names can show up in image search results – increasing the website traffic
  • Content with optimized yet relative images attract 94%, more-page visitors

Social publishing

Social media marketing is the natural extension of any website whether it is created on WordPress or not. Social media is where the targeted audience gets to see the real face behind the brand’s logo, so do your best to create your brand awareness among social media platforms. Aside from sharing quality and relative content, add value by sharing content you know your targeted audience would get benefit from. You can also engage an enormous audience by providing free coupons, promotional codes, discounts, and mini-games.

Quality of Site

Following the above suggestions, you will be able to ultimately do excellent inbound marketing on any WordPress site. Even though WordPress makes a lot of tasks easier for brand owners, especially in case of a new business entering the new world of inbound marketing. However, make sure your website is hosted by a reputable hosting website that should make it alive 24/7 and 365 days a year. Perform a thorough research and go through potential reviews from buyers to find the best web hosting in 2018.

Wrapping up

You need some fantastic content, social media strategy, and compelling calls to action areas on your website to create a successful inbound marketing campaign. Even though you spent hundreds of dollars on your website designing, and it looks amazing than any of your competitors, you won’t succeed with thin, irrelevant, unhelpful content that doesn’t have catchy tags or headlines.