Upload better content
While a webmaster is responsible for most of your foundational, technical SEO, you can help improve search engine rankings regularly by sharing high-quality content. This does not necessarily mean that you have to turn out 2,000-word pieces on a weekly basis. “Content” in this context can be videos, slide presentations that guide visitors, and more. Visual content is powerful, so mix up your blog posts with content audiences can feast their eyes on.
There are a few additional things to keep in mind here. No matter what kind of content you’re sharing, make sure the headline is relevant and interesting. Also, try to have a high-quality image accompanying the headline. And above all else, do not recycle your content. Google can tell when you do, and this will not help improve your visibility.
Improve customer service
Yes, the modern digital marketer does have to keep their eye on customer service. That’s because it’s so much more than a buyer reaching out via email or chat. Customers expect that they will have multiple avenues through which to reach you, including social media.
Moreover, we have to provide customer service even when the customer is not consciously aware that they are receiving customer service. These efforts include “you may also like” personalized recommendations, as well as marketing efforts that include their name. Marketing emails, pages following sign-in, and more can be much more effective when they address your customer personally.
Hire the right team
Ultimately, all of this may not be something you should take on yourself. A digital marketing agency should keep all of your needs covered for you nicely. Whether you do hire a full-time, in-house team, or decide to outsource, there are some key roles your digital marketing team should be able to fill.
Two of the most important people would be the social media manager and the dedicated customer service manager. Both of these roles require great timing. A social media manager will be aware of the most optimal times to share content, while a customer service specialist knows that time is of the essence when it comes to responding to inquiries. Additionally, you’ll need someone to serve as an analyst to measure what your efforts yield. Finally, you must have a team member or two focused on content creation and curation.
More and more companies are paring down their advertising budgets and concentrating instead on exceptional digital marketing. It’s much more cost-effective and is a better choice when you’re serious about raising conversion rates. Share better content, personalized customer experience, and always ensure you’ve chosen a team of experts who have the most important digital marketing components covered.
This is a guest article by Sophia Williams.